Two kids running into the ocean and onto a motor boat on a beautiful sunshine day.

More than just a brand

A note from our founder

For as long as I can remember the beach has been my constant,
the backdrop to my most valued memories.

Young girl in a floral swimsuit sitting on a boat with water in the background.  In Nantucket, Massachusetts

As a child, summers on the Massachusetts coast meant full days in the sand, running into the waves, knocking down sandcastles, and watching the full moon rise over the water.

Ocean waves at sunrise in Noosa, Australia.

Moving to Australia deepened that connection. I bought my first longboard, rode my first wave, and laughed through plenty of humbling wipeouts.

But nothing compared to the clarity that came from simply slipping under the water. Whether it was the stress of work, the remnants of a night out, or missing family back home, the ocean always reset me.

Beach mum sitting in the shallows with her baby in her arms.  She is on the Gold Coast in Australia.

Then came a new chapter: bringing my daughter to the coast for the first time, dipping her tiny feet into the water, sitting her in my lap as the tide rolled over us.

Sunrise view of the ocean with footprints in the sand leading into the waves.

Then a move to New Zealand and the welcoming of our second daughter. Through the fog of postpartum, I’d wake before sunrise each morning, craving that shock of cold, the rush of water over my head, the quiet moment where my heart rate slowed and the world around me paused.

Now, my favourite moments are watching the girls as they discover the magic of the coast for themselves.

We race in and out of the waves, curl our toes in the sand, explore the rock pools, and lay flat on the sand, soaking up its heat.  The ultimate playground.

Woman and child sitting in shallow water near a rocky shoreline with a cloudy sky.  In Matapouri New Zealand.

The beach is where our greatest memories are made. A place for adventure, grounding, laughter, chaos and solitude.

Salt Park is a way of bottling a piece of that, to make every moment by the water count: the dips, the family chaos, the post-swim coffees, the joy and reset that only the sea can bring.

I hope you love it! 

- Harriet Parkes, Founder